Embroidery Threads and Stories from Alabama Chanin and The School of Making by Natalie Chanin
6328 San Pablo Ave
6328 San Pablo Ave
Oakland CA 94608
Embroidery: Threads and Stories from Alabama Chanin and The School of Making mixes lessons in sewing, design, and embroidery with Natalie Chanin's engaging, personal story of the evolution of Alabama Chanin and the indelible mark the techniques she pioneered and the company she founded have made on the sewing and fashion industry.
Chapters explore design-related themes—craft, technique, relationship, repeat, and color—through images, instruction, and stories from Chanin about her life, Alabama Chanin, and the evolving view of craft and hand-sewing in the modern world. The book also explores how sewing and embroidery relate to wider concerns of sustainability, community, and women’s empowerment.
As makers, we tend to learn different stitches over time without thinking much about how they relate to one another. Embroidery challenges us to go deeper by examining the history of a beloved company and cherished pastime.
Natalie “Alabama” Chanin is the founder and creative director of Alabama Chanin. She was born and raised in Florence, Alabama, where her company is based. Natalie strives to achieve complete sustainability at every stage of the manufacturing process - from materials and processes, to cultural sustainability in the form of preserving hand-sewing skills. Over the years, Alabama Chanin has organically expanded, establishing a family of businesses that includes the Alabama Chanin collection, The School of Making, The Factory Store + Cafe, and Building 14 Design + Manufacturing Services. In 2013, Chanin won the CFDA/Lexus Eco-Fashion Challenge, an award competition that identifies and celebrates the greatest American designers working in the realm of sustainable fashion. Natalie continues to learn and to teach craft traditions, or “living arts,” using them to bridge generational, economic, and cultural gaps.
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